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Virtual Instructor-Led Sales Effectiveness Program
Virtual Instructor-Led Sales Effectiveness Program

Virtual Instructor-Led Sales Effectiveness Program

This engaging and skills-based training includes online learning courses that lay the foundation of concepts and skills followed by a live, leader-led and highly interactive 90-minute session for maximum impact.

Time & Location

Date and time is TBD

Online sessions - trainer will send invite

About the Event

Minimal interruption, maximum impact and immediate implementation.

Each weekly, 90-minute live, instructor-led session is presented by the same Butler Street trainers that present our classroom training. Manageable, engaging eLearning modules lay the foundation for each weekly live virtual session. You'll experience sessions, role-practice, coaching scenarios, and important insights and feedback to strengthen your sales skills, improve communication, and increase productivity. We'll share best practices and hands-on exercised to utilize AI as your sales assistant for maximum efficiency and results!

Sessions include:

The Four Cornerstones of Success®

Learn to recognize how you use the four cornerstones in your daily actions and where you can or should make adjustments that will lead to great results.

Advancing Relationships

Learn the difference between being in your operating reality and being in your client’s operating reality and how to overcome common barriers that make it difficult to advance client or prospect relationships.

The Buying/Decision Process

Understand the 5 stages of the buying/decision process and what it takes to move your client forward through the process by adding value at every stage.

Planning for Effective Sales Calls

Every touchpoint with a prospect or client, is an opportunity to create value.  We'll share a clear process for preparing for any sales call to achieve your goal and advance the sale.

Communicating Value

The ideal value proposition is concise and appeals to the buyer’s strongest decision-making drivers.  This session provides a simple-to-understand, three-part formula for building value propositions that Captivate, Differentiate and Validate your solutions.

Targeted Messaging

One of the big mistakes that salespeople make is failing to put their solution into language that is meaningful to the buyer. Companies are made up of different personas. Learn how to target your messages to what likely matters the most to them.

Prospecting & Social Selling

The #1 reason salespeople fail is that they fail to prospect. Craft attention-getting emails, script voicemails that get callbacks, leverage LinkedIn and other social media, and secure more appointments using a 3-step process.

Effective Questioning

Remember: you are judged by the quality of the questions you ask.  Understand how to uncover pain, create gap and get your buyer to identify with your solution through effective questioning skills using SIGN.

Overcoming Objections

Do not fear objections – they are merely a request for more information. You’ll learn why objections occur, how to manage using LAER, uncover common objections and how to truly understand and overcome them.

Tying It All Together

This session ties together each component in a full sales call plan, reviews key learnings from each session and begins your journey to Become the Only Choice for your clients.


  • vILT Sales Effectiveness

    This nine-week online and virtual instructor-led Sales Effectiveness training program strengthens the skills, effectiveness, and results of salespeople.




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