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Virtual Instructor-Led Sales Effectiveness Program for ASGroup

A nine week, virtual training session that includes online learning modules to lay the foundation of the learning followed by a live, lead-led 90-minute session.

Time & Location

Starting the week of Sept 7th

You will receive session invite via email

About the Event

Minimal interruption, maximum impact and immediate implementation.

Each weekly, live, instructor-led session is presented by the same Butler Street trainers that present our classroom trainings. Manageable, engagin eLearning modules lay the foundation for each weekly live virtual session. You'll experience sessions, role-practice, coaching scenarios and important insights and feedback to strengthen your sales skills, improve communication, and increase productivity.

Sessions include:

The Four Cornerstones of Success®

Learn to recognize how you use the four cornerstones in your daily actions and where you can or should make adjustments that will lead to great results.

Advancing Relationships

Learn the difference between being in your operating reality and being in your client’s operating reality and how to overcome common barriers that make it difficult to advance client or prospect relationships.

The Buying/Decision Process

Understand the 5 stages of the buying/decision process and what it takes to move your client forward through the process by adding value at every stage.

Planning for Effective Sales Calls

Every touchpoint with a prospect or client, is an opportunity to create value.  We'll share a clear process for preparing for any sales call to achieve your goal and advance the sale.

Communicating Value

The ideal value proposition is concise and appeals to the buyer’s strongest decision-making drivers.  This session provides a simple to understand, three-part formula for building value propositions that Captivate, Differentiate and Validate your solutions.

Targeted Messaging

One of the big mistakes that salespeople make is failing to put their solution into language that is meaningful to the buyer. Companies are made up of different personas. Learn how to target your messages to what likely matters the most to them.

Prospecting & Social Selling

The #1 reason salespeople fail is because they fail to prospect. Craft attention-getting emails, script voicemails that get call backs, leverage LinkedIn and other social media, and secure more appointments using a 3-step process.

Effective Questioning

Remember: you are judged by the quality of the questions you ask.  Understand how to uncover pain, create gap and get your buyer to identify with your solution through effective questioning skills using SIGN.

Overcoming Objections

Do not fear objections – they are merely a request for more information. You’ll learn why objections occur, how to manage using LAER, uncovering common objections and how to truly understand and overcome them.

Tying It All Together

This session ties together each component in a full sales call plan, reviews key learnings from each session and beginning your journey to Become the Only Choice for your clients.


  • Virtual Sales Effectiveness

    This nine week online and Virtual Leader-Led Sales Effectiveness training program is offered to the ASGroup and virtual sessions will begin the week of September 7th

    Sale ended



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