Most teams tap AI for emails and grammar—and leave big wins on the table. In this new blog, Robert Reid shares practical ways to move beyond basics and make AI a true performance multiplier across recruiting, sales, and leadership. From better discovery to sharper coaching and smarter decisions, you’ll see how to level up fast and get adoption that sticks. Ready to work smarter, not harder? Start here.

Recruiting isn’t just about offers—it’s negotiation from the very first “hello.” Every interaction with a candidate shapes trust, value, and commitment. By asking the right questions, addressing concerns early with LAER, and staying consistent, recruiters set the stage for smoother offers and stronger relationships. Those who focus on trust and alignment throughout the process win more placements.

Deals are rarely lost at the close; they’re lost at “hello.” When sellers only appear at RFP stage they compete on price and lose. Top performers prospect daily, avoid “pipeline panic,” and build credibility before need arises. Consistent touch plans, value messaging, and habit-based outreach turn sellers into trusted advisors, creating predictable pipelines and higher win rates. Start prospecting today—don’t wait to be reactive. Butler Street makes prospecting a repeatable g