What's It Costing You To Fall Behind?

For more than a decade, Butler Street has helped companies grow by focusing on the client and talent lifecycle. And through those years, one truth has never changed:

Time is Money. -Benjamin Franklin You miss 100% of the shots you never take. - Wayne Gretsky

Sales organizations everywhere struggle with the same issue: your people are buried in administrative work, internal meetings, research, and follow-up. Salesforce research finds the average salesperson spends only 28–32% of their time actually selling! HubSpot found that professionals who use AI effectively save 2 hours and 15 minutes every day.

Let’s be candid: if your salespeople aren’t selling, they aren’t winning. 

That is why I will be fact-based, and data driven to show you exactly how to get out of the gates fast in 2026.

The Hidden Cost of “Non-Selling Time”

If your team spends 70% of its day not selling, you are losing:

• Meetings

• Opportunities

• Proposals

• Wins

• Gross margin dollars

• Growth momentum

Companies tend to look at sales performance through the lens of conversion and closing skills. But before someone can close a deal, they must first create the opportunity. To create an opportunity, you need more net new meetings!

Butler Street’s Sales Coach AI solves this by:

It does this by:

• Eliminating low-value time sucks

• Providing on demand, situational coaching

• Reducing research & prep time before every call

• Providing better messaging and discovery questions

• Improving objection handling

• Reinforcing your playbook and your process consistently

Sales Coach AI becomes the always-on, 24/7/365 coach that knows your industry, your offering, and your customers—and delivers learning at the speed of need.

A Minute Saved = A Minute of Revenue Opportunity

When you free up selling time, you don’t just create “efficiency.”You create capacity.

For every hour you return to a salesperson:

• They can schedule more meetings

• They can run more discovery calls

• They can generate more proposals

• And with better skills through coaching and practice, they convert a higher percentage of them

Most companies underestimate this. They see AI as a productivity tool.

In reality, Sales Coach AI is a pipeline growth engine!

The New Math of Sales Capacity

Here’s the question I ask every CEO or CRO:

“If Sales Coach AI frees up one hour a day per salesperson, what does that mean in dollars?”

Using industry benchmarks (8 meetings per week) and the ROI model we built:

Which translates into real gross margin dollars

And that’s before you account for the skill lift from on-demand coaching.

When we run these numbers with clients, it becomes obvious:

• The real cost isn’t buying Sales Coach AI.

• The real cost is not buying it.
  

On-Demand Coaching Increases Win Rates

Time savings and capacity increase is only a piece of the picture.

Sales Coach AI improves sales skills in real time. Here are a few examples:

• “Give me three discovery questions for a CFO in healthcare.”

• “Rewrite this cold email to be more compelling.”

• “Help me respond to a budget objection.”

• “Coach me through this opportunity using The Five Prerequisite to Winning the Deal.”

• “What’s the best follow-up message after a no-show?”
  

Your playbook becomes interactive. Your process becomes personalized. Your training becomes continuous, on demand and sticky instead of episodic.

Teams that adopt AI-enabled coaching typically see:

• More net new meetings

• Higher meeting-to-opportunity conversion

• Stronger discovery and qualification

• More compelling proposals

• Higher win rates

•  Faster ramp time for new hires

One of our clients described it perfectly:

“It’s like having the best sales manager in the company focused on making me better every day.”

Why CEOs and CFOs Should Care

Because Sales Coach AI impacts the numbers that matter:

Revenue

Gross margin

Profitability

Cash flow

Valuation

When we plug real staffing or services data into the calculator:

Monthly GM$ increase → measurable

Payback → often under one month

IRR → extremely high

NPV (3 years) → overwhelmingly positive

And that’s before counting the cultural advantages:

• A more confident sales team = less turnover

• Less variability between A players and everyone else

• Better adherence to process

• Faster onboarding

• Stronger client conversations

Sales Coach AI doesn’t replace managers.It frees them to coach people—not chase activity, check CRM fields, or rewrite emails.

  What Is It Costing You Not to Implement Sales Coach AI?

Let’s reframe that question from a CFO’s perspective:

• What is the opportunity cost of 70% non-selling time?

• What is the value of the meetings your team never has?

• How many deals never make it into your pipeline?

• How much gross margin is disappearing simply because reps lack time, preparation, or consistency?

• What would your revenue look like if every rep behaved like your best rep?

I’ve run large sales organizations. I understand headcount constraints, margin pressures, turnover challenges, and the need to win more deals without burning out your people.

Sales Coach AI was built to address those exact realities.

It is your team’s:

• On-demand coach

• Real-time messaging engine

• Consistency enforcer

• Confidence builder

• Productivity accelerator
  

And it does this every minute of every day. It never says, “now is not a good time.” 

Next Steps

This isn’t about buying technology. It’s about investing in reclaimed selling time and incremental GM$.

If you want to understand the impact specifically for your organization:

1. We run your numbers through the ROI model

2. We show the capacity lift

3. We quantify the GM$ impact

4. We walk you through a live demo personalized to your business

Every CEO and CFO who sees the demo and the ROI model asks the same thing:

“Why wouldn’t we do this?”

Exactly.

Contact us and let’s schedule time for you to learn more about the best sales product I have seen in my 43 years of business. Bar none.