As a leader, your job isn’t to keep everyone comfortable—it’s to help them grow. “Try to increase your outreach this week” and “We’re implementing a daily outreach minimum and tracking it together at 4:30 PM” are not the same message. One is a suggestion. The other is a strong choice. Your team can feel the difference—and your results will show it.

Thanksgiving gives us rare space to notice the ‘teachers’ we never asked for—the tough economy, rising costs, AI disruption, election-year noise, even the hard no’s and risky yes’s. In this year’s reflection, Mary Ann, Managing Partner at Butler Street, shares how those unwelcome lessons reshaped her leadership, sharpened their focus, deepened gratitude for clients and teams, and turned ongoing discomfort into clarity, courage, and uncommon growth.

Before you rush to coach your team, consider the invisible barrier that often sabotages success: you. Many leaders assume that once they step into a coaching role, the hard work of self-evaluation is over. It isn’t. The best coaches begin by diagnosing their own game—how they respond under stress, mis-step in conversations, and hold themselves accountable. Only after you’ve coached yourself can you truly lead others.

Most teams tap AI for emails and grammar—and leave big wins on the table. In this new blog, Robert Reid shares practical ways to move beyond basics and make AI a true performance multiplier across recruiting, sales, and leadership. From better discovery to sharper coaching and smarter decisions, you’ll see how to level up fast and get adoption that sticks. Ready to work smarter, not harder? Start here.

At ASA Staffing World’s CEO Roundtable, leaders across healthcare, industrial, and professional staffing shared the same truth: growth feels harder than ever. But the issue isn’t sales strategy—it’s structural. From tech overload and shifting motivation to leadership misalignment, six themes emerged that reveal what’s really holding firms back—and how top performers are reframing for 2026.

With ASA Staffing World around the corner, one thing is certain: AI will dominate every conversation. Staffing leaders are asking tough questions—will AI replace recruiters, where should we start, how do we ensure accuracy, what’s the ROI, and how fast is this moving? The truth: AI won’t replace recruiters, but those who master AI will outpace those who don’t. Here’s how to answer the top 5 questions shaping the future of staffing.

Staffing sales leaders often discover revenue leaks too late—silent skill erosion in hybrid teams, candidate experiences that push talent away, thin coaching capacity, and an AI utilization gap. These hidden drains rarely make it onto the leadership agenda, yet they erode growth quarter after quarter. With the right training discipline and real-time AI coaching, these challenges transform into growth drivers—protecting revenue, elevating talent, and building long-term trust.

Facing a big birthday milestone, I found myself stuck in indecision—no big plans, just a flood of questions. It wasn’t until I shifted from pressure to possibility that inspiration struck. That same mindset shift is the key to AI fluency: stop over-engineering and start exploring with curiosity. Today’s best AI outcomes come not from complex formulas but from clear intent and simple, evolving conversations.

My main objective when I am facilitating training is to try to convince my training participants to make changes in how they sell, recruit and lead. This is also the most challenging part of my role. At Butler Street, we like to say “No change. No change.” Put differently – If you are unwilling to change how you sell, recruit or lead, do not expect any changes in your results or outcomes. Now, I wish I could say that every trainee who went through my training sessions was a

A few months ago, I had a conversation with a sales rep who prided himself on his ability to move fast - quick dials, rapid pitches, closing like a machine. But then, he hit a wall. He told me about a current prospect who spoke slowly. Not just “took a breath between sentences” but S.L.O.W.! This woman spoke with long, thoughtful pauses. “It was like pulling teeth,” he said. “I almost lost it.” Here's the advice I shared, why speed feels productive but isn't if missing thi

Inspired by a bald eagle nest, Joel Schaffer explores how great leaders coach like eagle parents—modeling, guiding, and building team independence through real-time feedback and consistent habits. Discover how Butler Street creates strong leaders and high-performing teams ready to soar.

Most sales training fails not because of poor content, but because it’s treated like a one-time event. Real change requires systems that reinforce habits daily — through coaching, accountability, and application. Leaders must drive the behavior, not just sponsor the training. Want training that sticks? Build a culture where learning is continuous and measurable.

Do great leaders motivate their teams—or create environments where people motivate themselves? This article explores the shift from motivational leadership to building inspiring environments rooted in purpose, autonomy, and connection. Learn five practical ways to spark both motivation and inspiration, helping your team show up fully, take ownership, and thrive. Discover what great leadership looks like in action.

In sales, time is money - it's everything. Stop spending time with repetitive or data-heavy tasks - get that time back with Sales Coach AI. Imagine getting hours back in your work week to focus on building trust, asking better questions, and closing deals. Butler Street's Sales Coach AI converts transactional time to relationship time. One plan, one question, one win at a time. Learn how to optimize your sales efforts.

Take a leadership mindset when it comes to Generative AI and your sales team. Butler Street shares success stories, staffing leaders embracing Ai, and the important aspects AI can't do. Will your team be replaced or reinforced by new tech? A staffing industry expert shares his insights.

Right now, the pressure is real. Deals are slower. Budgets are tighter. Buyers are harder to reach. This is when skill gaps become abundantly clear – to both sales leaders and unfortunately, the prospects!  Learn what smart leaders are doing right now.

Sales opportunities that don't cross the finish line? See 3 strategic pillars to build a strong Moment of Truth on your first contact.

For sales managers or department heads, you're no stranger to pressure. Yet there's one significant pain point eroding your effectiveness...

Organizational change isn't optional, it's essential in today's dynamic environment. Ensure transformation for growth with these key steps

Sometimes in leadership, making the right call isn’t black and white —it’s choosing between two shades of gray. The best leaders do this...