Sales, like golf, is a game of resilience and discipline. JJ Spaun showed us how to bounce back from setbacks, while Tommy Fleetwood proved the power of trusting the process through years of near-misses. Success doesn’t come from overhauling everything—it comes from consistent habits, preparation, and focus. In staffing and sales, when the market doubts you, staying committed to your process is what drives meaningful wins.

Why Sales Leaders and Recruiters Fall Short (and How to Break the Cycle of Distraction) There is no secret sauce. You just have to do...

Deals are rarely lost at the close; they’re lost at “hello.” When sellers only appear at RFP stage they compete on price and lose. Top performers prospect daily, avoid “pipeline panic,” and build credibility before need arises. Consistent touch plans, value messaging, and habit-based outreach turn sellers into trusted advisors, creating predictable pipelines and higher win rates. Start prospecting today—don’t wait to be reactive. Butler Street makes prospecting a repeatable g

Staffing sales leaders often discover revenue leaks too late—silent skill erosion in hybrid teams, candidate experiences that push talent away, thin coaching capacity, and an AI utilization gap. These hidden drains rarely make it onto the leadership agenda, yet they erode growth quarter after quarter. With the right training discipline and real-time AI coaching, these challenges transform into growth drivers—protecting revenue, elevating talent, and building long-term trust.

After 44 years in business—and a lifetime navigating both business and personal relationships, I’ve come to realize something both simple and powerful: nearly every relationship problem we face boils down to one of two things: miscommunication or lack of communication. We make assumptions, jump to conclusions, and often talk at people instead of with them. And when we’re not communicating at all? That’s when silence does the real damage.

Your badge doesn’t guarantee success at a conference—your mindset does. In “Your Badge Isn’t Your Ticket – Your Mindset Is!”, Butler Street breaks down four attendee types—Eager Beaver, Stealthy Sales Shark, Reluctant Introvert, and The Floater—offering tailored strategies and proven methods to help each maximize conference ROI. With the right mindset and approach, every interaction becomes a moment of truth that can lead to real opportunity.

Facing a big birthday milestone, I found myself stuck in indecision—no big plans, just a flood of questions. It wasn’t until I shifted from pressure to possibility that inspiration struck. That same mindset shift is the key to AI fluency: stop over-engineering and start exploring with curiosity. Today’s best AI outcomes come not from complex formulas but from clear intent and simple, evolving conversations.

At the U.S. Open, JJ Spaun struck the flag perfectly—only to watch it ricochet off a misplaced rake and roll away. Two flawless shots. Two brutal outcomes. Yet Spaun didn’t snap a club; he regrouped, reset his routine, and carried on. In staffing and sales, we face our rakes—lost candidates, reneged offers, undercut deals. Success hinges on disciplined preparation: role-play, rehearsal, structure. AI coaching delivers instant insight and targeted guidance so that when setback

My main objective when I am facilitating training is to try to convince my training participants to make changes in how they sell, recruit and lead. This is also the most challenging part of my role. At Butler Street, we like to say “No change. No change.” Put differently – If you are unwilling to change how you sell, recruit or lead, do not expect any changes in your results or outcomes. Now, I wish I could say that every trainee who went through my training sessions was a

A few months ago, I had a conversation with a sales rep who prided himself on his ability to move fast - quick dials, rapid pitches, closing like a machine. But then, he hit a wall. He told me about a current prospect who spoke slowly. Not just “took a breath between sentences” but S.L.O.W.! This woman spoke with long, thoughtful pauses. “It was like pulling teeth,” he said. “I almost lost it.” Here's the advice I shared, why speed feels productive but isn't if missing thi

Inspired by a bald eagle nest, Joel Schaffer explores how great leaders coach like eagle parents—modeling, guiding, and building team independence through real-time feedback and consistent habits. Discover how Butler Street creates strong leaders and high-performing teams ready to soar.

In sales, time is money - it's everything. Stop spending time with repetitive or data-heavy tasks - get that time back with Sales Coach AI. Imagine getting hours back in your work week to focus on building trust, asking better questions, and closing deals. Butler Street's Sales Coach AI converts transactional time to relationship time. One plan, one question, one win at a time. Learn how to optimize your sales efforts.

Take a leadership mindset when it comes to Generative AI and your sales team. Butler Street shares success stories, staffing leaders embracing Ai, and the important aspects AI can't do. Will your team be replaced or reinforced by new tech? A staffing industry expert shares his insights.

For sales managers or department heads, you're no stranger to pressure. Yet there's one significant pain point eroding your effectiveness...

In sales, differentiation is everything, and recently selling my home underscored the significance of standing out in a crowded market...

AI is here to be our teammate, making us stronger, sharper, and more effective. See when skills development is optimal and a game-changer..

Learn how using AI in your personal lives can unlock your professional potential with these three examples

Three common ways sales teams unintentionally leave revenue on the table and how to turn those gaps into growth opportunities.

Start your sales year strong and set a foundation for success that continues all year. Before diving into strategies, ask yourself...

In a world that seems to reinvent itself daily, we must adapt or fall behind. Here are 10 ways sales professionals are using AI to excel.