top of page
Receive our blog every Tuesday morning
Search


Overthinking vs. Outcomes: Simplifying AI Fluency
Facing a big birthday milestone, I found myself stuck in indecision—no big plans, just a flood of questions. It wasn’t until I shifted from pressure to possibility that inspiration struck. That same mindset shift is the key to AI fluency: stop over-engineering and start exploring with curiosity. Today’s best AI outcomes come not from complex formulas but from clear intent and simple, evolving conversations.
Jeannie Bastos, Vice President of Operations


Coaching & Leadership Lessons from the Eagle’s Nest
Inspired by a bald eagle nest, Joel Schaffer explores how great leaders coach like eagle parents—modeling, guiding, and building team independence through real-time feedback and consistent habits. Discover how Butler Street creates strong leaders and high-performing teams ready to soar.
Joel Schaffer, Principal


Being Good Is A Stupid Idea
A cautionary tale that happens all too often simply because vendors get complacent and settle for good. Find out why being good is a stupid idea And who is doing all that Knock, Knock, Knocking? Because they are saying, “We can do more, better, faster than your current vendor.” See 9 critical steps to stop all the knock, knock, knocking and retain and grow your existing accounts.
Robert Reid, Principal


You Had Me at Hello: Mastering the First Moment of Truth in Sales
Sales opportunities that don't cross the finish line? See 3 strategic pillars to build a strong Moment of Truth on your first contact.
Joel Schaffer, Principal


How AI is Quietly Solving Sales Leaders’ Unspoken Struggle
For sales managers or department heads, you're no stranger to pressure. Yet there's one significant pain point eroding your effectiveness...
Susan Galloway, Marketing Director


Becoming the Only Choice: Sales Lessons from Selling My Home
In sales, differentiation is everything, and recently selling my home underscored the significance of standing out in a crowded market...
Erika Bantz, Principal


Leadership in a Changing Environment
Staffing leaders need to be able navigate the changing environment that will be 2025.
Here are 3 ways leaders can stay ahead this year...
Joey Frampus


3 Ways to Stop Losing Revenue and Maximize Sales Success
Three common ways sales teams unintentionally leave revenue on the table and how to turn those gaps into growth opportunities.
Susan Galloway, Marketing Director


Why Risk Falling Behind Your Competitors?
Creating an effective professional development strategy doesn’t have to be overwhelming or costly—here's what it takes...
Erika Bantz, Principal


Things I Never Thought I'd Do...
In a world that seems to reinvent itself daily, we must adapt or fall behind. Here are 10 ways sales professionals are using AI to excel.
Mike Jacoutot, Founder and Managing Partner


Let's Talk About Better Conversations
The biggest way to improve? Here are three practical ways to sharpen your questioning skills and get your conversations back in top form!
Robert Reid, Principal


How to Develop a Consistent Touch Strategy for Salespeople and Why It's Essential
Having a solid touch strategy isn't important, it's a game-changer. Here is why it matters and your secret weapon for messaging and cadence
Joel Schaffer, Principal


Adapting to Survive
“It is not the most intellectual of all the species that survives; It is not the strongest… The species that survives is the one that is...
Joey Frampus, Managing Director, Sales


Here is the Only Clear Answer to The Growth Dilemma
When budgets tighten, it’s tempting to focus on slashing costs including professional development. See what leaders should do now and why.
Susan Galloway, Marketing Director


AI Savvy Equals Career Success
Keeping up with the latest technological advancements isn't optional—it’s essential. See how to start with your salespeople and leaders.
Robert Reid, Principal


Don't Ditch Development
While cutting costs is important in tough times, slashing your sales training budget is incredibly short-sighted. Read more.
Erika Bantz, Principal


Strategic Sales Adjustments During Challenging Economic Times
The sales environment today requires not only a strategic adjustment in approaches but also a renewed emphasis on the core skills of selling
Joel Schaffer, Principal


The Hidden Cost of "I'll Do It Later"
How to avoid delaying critical functions and relegating them to the "when we have more time" category when it comes to business operations
By Mary Ann McLaughlin, Managing Partner


ChatGPT: Friend or Foe in Building Sales Skills
Utilizing AI for more productive and efficient prospecting has it's Pros and Cons - Mike Jacoutot shares the top benefits and concerns plus
Mike Jacoutot, Managing Partner


How I Would Train My Salesforce Today
How should you train your sales force? Here are 16 areas that your sales onboarding and training should include. See how your training rank?
Mike Jacoutot, Founder and Managing Partner
bottom of page