Most teams tap AI for emails and grammar—and leave big wins on the table. In this new blog, Robert Reid shares practical ways to move beyond basics and make AI a true performance multiplier across recruiting, sales, and leadership. From better discovery to sharper coaching and smarter decisions, you’ll see how to level up fast and get adoption that sticks. Ready to work smarter, not harder? Start here.

Recruiting isn’t just about offers—it’s negotiation from the very first “hello.” Every interaction with a candidate shapes trust, value, and commitment. By asking the right questions, addressing concerns early with LAER, and staying consistent, recruiters set the stage for smoother offers and stronger relationships. Those who focus on trust and alignment throughout the process win more placements.

Deals are rarely lost at the close; they’re lost at “hello.” When sellers only appear at RFP stage they compete on price and lose. Top performers prospect daily, avoid “pipeline panic,” and build credibility before need arises. Consistent touch plans, value messaging, and habit-based outreach turn sellers into trusted advisors, creating predictable pipelines and higher win rates. Start prospecting today—don’t wait to be reactive. Butler Street makes prospecting a repeatable g

Facing a big birthday milestone, I found myself stuck in indecision—no big plans, just a flood of questions. It wasn’t until I shifted from pressure to possibility that inspiration struck. That same mindset shift is the key to AI fluency: stop over-engineering and start exploring with curiosity. Today’s best AI outcomes come not from complex formulas but from clear intent and simple, evolving conversations.

Inspired by a bald eagle nest, Joel Schaffer explores how great leaders coach like eagle parents—modeling, guiding, and building team independence through real-time feedback and consistent habits. Discover how Butler Street creates strong leaders and high-performing teams ready to soar.

A cautionary tale that happens all too often simply because vendors get complacent and settle for good. Find out why being good is a stupid idea And who is doing all that Knock, Knock, Knocking?  Because they are saying,  “We can do more, better, faster than your current vendor.” See 9 critical steps to stop all the knock, knock, knocking and retain and grow your existing accounts.

Sales opportunities that don't cross the finish line? See 3 strategic pillars to build a strong Moment of Truth on your first contact.

For sales managers or department heads, you're no stranger to pressure. Yet there's one significant pain point eroding your effectiveness...

In sales, differentiation is everything, and recently selling my home underscored the significance of standing out in a crowded market...

Staffing leaders need to be able navigate the changing environment that will be 2025. Here are 3 ways leaders can stay ahead this year...

Three common ways sales teams unintentionally leave revenue on the table and how to turn those gaps into growth opportunities.

Creating an effective professional development strategy doesn’t have to be overwhelming or costly—here's what it takes...

In a world that seems to reinvent itself daily, we must adapt or fall behind. Here are 10 ways sales professionals are using AI to excel.

The biggest way to improve? Here are three practical ways to sharpen your questioning skills and get your conversations back in top form!

Having a solid touch strategy isn't important, it's a game-changer. Here is why it matters and your secret weapon for messaging and cadence

“It is not the most intellectual of all the species that survives; It is not the strongest… The species that survives is the one that is...

When budgets tighten, it’s tempting to focus on slashing costs including professional development. See what leaders should do now and why.

Keeping up with the latest technological advancements isn't optional—it’s essential. See how to start with your salespeople and leaders.

While cutting costs is important in tough times, slashing your sales training budget is incredibly short-sighted. Read more.

The sales environment today requires not only a strategic adjustment in approaches but also a renewed emphasis on the core skills of selling