With ASA Staffing World around the corner, one thing is certain: AI will dominate every conversation. Staffing leaders are asking tough questions—will AI replace recruiters, where should we start, how do we ensure accuracy, what’s the ROI, and how fast is this moving? The truth: AI won’t replace recruiters, but those who master AI will outpace those who don’t. Here’s how to answer the top 5 questions shaping the future of staffing.

Recruiting isn’t just about offers—it’s negotiation from the very first “hello.” Every interaction with a candidate shapes trust, value, and commitment. By asking the right questions, addressing concerns early with LAER, and staying consistent, recruiters set the stage for smoother offers and stronger relationships. Those who focus on trust and alignment throughout the process win more placements.

Sales, like golf, is a game of resilience and discipline. JJ Spaun showed us how to bounce back from setbacks, while Tommy Fleetwood proved the power of trusting the process through years of near-misses. Success doesn’t come from overhauling everything—it comes from consistent habits, preparation, and focus. In staffing and sales, when the market doubts you, staying committed to your process is what drives meaningful wins.

Why Sales Leaders and Recruiters Fall Short (and How to Break the Cycle of Distraction) There is no secret sauce. You just have to do...