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Win the Relationship, Not the Order
There is nothing much sadder for a company or a sales person than to get an order. Just the order and it ends there. Well, one sadder thin
Mary Ann McLaughlin, Managing Partner


Hunting Whales vs. Netting Fish
Does your revenue growth depend primarily on landing new accounts, or are you focused mostly on filling new orders? From a marketing perspe
Jeff Allen, Consultant


Questioning whether you have the right partner?
A partnership means different things to different people, but there’s always a common thread in the definition: it’s a special type of relat
Mary Ann McLaughlin, Managing Partner


How to Map and Measure Client Relationships
Clients want less suppliers, not more. A relationship that is more like a rope than a string is much stronger and helps to reduce overall c
Jeannie Bastos, Vice President of Operations
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