My main objective when I am facilitating training is to try to convince my training participants to make changes in how they sell, recruit and lead. This is also the most challenging part of my role. At Butler Street, we like to say “No change. No change.” Put differently – If you are unwilling to change how you sell, recruit or lead, do not expect any changes in your results or outcomes. Now, I wish I could say that every trainee who went through my training sessions was a

A few months ago, I had a conversation with a sales rep who prided himself on his ability to move fast - quick dials, rapid pitches, closing like a machine. But then, he hit a wall. He told me about a current prospect who spoke slowly. Not just “took a breath between sentences” but S.L.O.W.! This woman spoke with long, thoughtful pauses. “It was like pulling teeth,” he said. “I almost lost it.” Here's the advice I shared, why speed feels productive but isn't if missing thi

Inspired by a bald eagle nest, Joel Schaffer explores how great leaders coach like eagle parents—modeling, guiding, and building team independence through real-time feedback and consistent habits. Discover how Butler Street creates strong leaders and high-performing teams ready to soar.