Most leaders can tell you who owns an account. Far fewer can tell you who owns the relationship. That gap costs companies more revenue than they realize. Accounts rarely disappear overnight. They fade when relationships become transactional, influence narrows to one contact, and no one is paying attention to what’s changing on the client’s side. Retention doesn’t break at renewal. It breaks long before anyone notices.

A new year sharpens priorities—and the teams pulling ahead aren’t betting solely on better markets or better tools. With hiring costs up and ramp times long, leaders are turning to generative AI for relief. Smart move. But AI can’t replace judgment, skill, or confidence. Those come from consistent coaching, clear expectations, and repetition. Here are five practical actions to build habits that stick long after January. Start small, reinforce progress, and make improvement in

Curt Cignetti didn’t rebuild IU Football with hype—he did it with process, accountability, and a winner’s mindset. His approach on the field mirrors what great leaders do in business: shape attitude, eliminate excuses, build habits, and win one play at a time. His blueprint shows how disciplined leadership turns struggle into momentum and belief into measurable progress.