Inspired by a bald eagle nest, Joel Schaffer explores how great leaders coach like eagle parents—modeling, guiding, and building team independence through real-time feedback and consistent habits. Discover how Butler Street creates strong leaders and high-performing teams ready to soar.

Most sales training fails not because of poor content, but because it’s treated like a one-time event. Real change requires systems that reinforce habits daily — through coaching, accountability, and application. Leaders must drive the behavior, not just sponsor the training. Want training that sticks? Build a culture where learning is continuous and measurable.

Growth thrives beyond your comfort zone. Moving to Columbus, I challenged myself to run a 10K—turning discomfort into connection and discovery. Commitment sparked clarity, perseverance built habits, and personal accountability drove success. Crossing that finish line proved growth is born in small, intentional decisions made consistently, no matter the challenge. How will you stretch yourself today?