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Your Strongest Advantage in the New Year
A new year sharpens priorities—and the teams pulling ahead aren’t betting solely on better markets or better tools. With hiring costs up and ramp times long, leaders are turning to generative AI for relief. Smart move. But AI can’t replace judgment, skill, or confidence. Those come from consistent coaching, clear expectations, and repetition. Here are five practical actions to build habits that stick long after January. Start small, reinforce progress, and make improvement in
Susan Galloway, Marketing Director


What's It Costing You To Fall Behind?
Sales leaders talk about win rates, but the real problem is time. Most reps spend 70% of their day not selling - buried in admin, meetings, and research—while competitors use AI to reclaim hours and outpace you. Sales Coach AI frees your team to create more meetings, better conversations, and more winning proposals. The real risk isn’t AI, it’s letting another year go by while your team falls behind on revenue, margin, and market share. The cost of waiting grows every day.
By Mike Jacoutot, Founder & Managing Partner


Staffing CEOs Are All Saying the Same Thing, and It’s Not Just About Sales
At ASA Staffing World’s CEO Roundtable, leaders across healthcare, industrial, and professional staffing shared the same truth: growth feels harder than ever. But the issue isn’t sales strategy—it’s structural. From tech overload and shifting motivation to leadership misalignment, six themes emerged that reveal what’s really holding firms back—and how top performers are reframing for 2026.
By Mary Ann McLaughlin, Managing Partner


The Top 5 Questions Staffing Leaders Are Asking About AI (and How to Answer Them)
With ASA Staffing World around the corner, one thing is certain: AI will dominate every conversation. Staffing leaders are asking tough questions—will AI replace recruiters, where should we start, how do we ensure accuracy, what’s the ROI, and how fast is this moving? The truth: AI won’t replace recruiters, but those who master AI will outpace those who don’t. Here’s how to answer the top 5 questions shaping the future of staffing.
By Mike Jacoutot, Founder & Managing Partner


When The Ball Hits The Rake
At the U.S. Open, JJ Spaun struck the flag perfectly—only to watch it ricochet off a misplaced rake and roll away. Two flawless shots. Two brutal outcomes. Yet Spaun didn’t snap a club; he regrouped, reset his routine, and carried on. In staffing and sales, we face our rakes—lost candidates, reneged offers, undercut deals. Success hinges on disciplined preparation: role-play, rehearsal, structure. AI coaching delivers instant insight and targeted guidance so that when setback
Joel Schaffer, Principal
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