Curt Cignetti didn’t rebuild IU Football with hype—he did it with process, accountability, and a winner’s mindset. His approach on the field mirrors what great leaders do in business: shape attitude, eliminate excuses, build habits, and win one play at a time. His blueprint shows how disciplined leadership turns struggle into momentum and belief into measurable progress.

In the talent market today, attracting top talent takes honing many skills but what about the psychological aspect?