At ASA Staffing World’s CEO Roundtable, leaders across healthcare, industrial, and professional staffing shared the same truth: growth feels harder than ever. But the issue isn’t sales strategy—it’s structural. From tech overload and shifting motivation to leadership misalignment, six themes emerged that reveal what’s really holding firms back—and how top performers are reframing for 2026.

My main objective when I am facilitating training is to try to convince my training participants to make changes in how they sell, recruit and lead. This is also the most challenging part of my role. At Butler Street, we like to say “No change. No change.” Put differently – If you are unwilling to change how you sell, recruit or lead, do not expect any changes in your results or outcomes. Now, I wish I could say that every trainee who went through my training sessions was a