Sales leaders talk about win rates, but the real problem is time. Most reps spend 70% of their day not selling - buried in admin, meetings, and research—while competitors use AI to reclaim hours and outpace you. Sales Coach AI frees your team to create more meetings, better conversations, and more winning proposals. The real risk isn’t AI, it’s letting another year go by while your team falls behind on revenue, margin, and market share. The cost of waiting grows every day.

As a leader, your job isn’t to keep everyone comfortable—it’s to help them grow. “Try to increase your outreach this week” and “We’re implementing a daily outreach minimum and tracking it together at 4:30 PM” are not the same message. One is a suggestion. The other is a strong choice. Your team can feel the difference—and your results will show it.

Before you rush to coach your team, consider the invisible barrier that often sabotages success: you. Many leaders assume that once they step into a coaching role, the hard work of self-evaluation is over. It isn’t. The best coaches begin by diagnosing their own game—how they respond under stress, mis-step in conversations, and hold themselves accountable. Only after you’ve coached yourself can you truly lead others.

At ASA Staffing World’s CEO Roundtable, leaders across healthcare, industrial, and professional staffing shared the same truth: growth feels harder than ever. But the issue isn’t sales strategy—it’s structural. From tech overload and shifting motivation to leadership misalignment, six themes emerged that reveal what’s really holding firms back—and how top performers are reframing for 2026.

My main objective when I am facilitating training is to try to convince my training participants to make changes in how they sell, recruit and lead. This is also the most challenging part of my role. At Butler Street, we like to say “No change. No change.” Put differently – If you are unwilling to change how you sell, recruit or lead, do not expect any changes in your results or outcomes. Now, I wish I could say that every trainee who went through my training sessions was a