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Sales Performance: Why Practice Matters More Than Prompts
AI is helping sales teams move faster, but speed alone does not guarantee stronger performance. Drew Moylan challenges leaders to look beyond prompts, automation, and efficiency to ask a bigger question: Are we using AI to help people get better? Explore the missing links between AI adoption and real sales performance improvement and assess your team.
Butler Street


What Your Calendar Reveals About Your Priorities
Your calendar may be the most honest performance report you have. In this article, Joey Frampus shares a powerful leadership lesson from a promotion interview that challenged him to compare stated priorities with scheduled time. The takeaway is relevant for salespeople and leaders alike: busy does not always mean productive. When coaching, prospecting, strategy, and account growth are not protected on the calendar, they rarely show up in results.
Joey Frampus, Managing Director, Sales


Inconsistent Branch Management Is the Silent Growth Killer in Staffing
Branch inconsistency rarely looks like a single failure—it shows up as unpredictable growth, margin leakage, churn, burnout, and turnover. In multi-branch staffing, variability compounds fast. The real issue usually isn’t “that manager” or “that market.” It’s process. High-performing firms don’t rely on hero leaders—they run repeatable systems that make performance predictable: CARP on the client side and TARP on the talent side.
By Mike Jacoutot, Managing Partner


The Strong Leadership Choice
As a leader, your job isn’t to keep everyone comfortable—it’s to help them grow. “Try to increase your outreach this week” and “We’re implementing a daily outreach minimum and tracking it together at 4:30 PM” are not the same message. One is a suggestion. The other is a strong choice. Your team can feel the difference—and your results will show it.
Robert Reid, Principal


Grateful For The Unexpected Teachers of 2025
Thanksgiving gives us rare space to notice the ‘teachers’ we never asked for—the tough economy, rising costs, AI disruption, election-year noise, even the hard no’s and risky yes’s. In this year’s reflection, Mary Ann, Managing Partner at Butler Street, shares how those unwelcome lessons reshaped her leadership, sharpened their focus, deepened gratitude for clients and teams, and turned ongoing discomfort into clarity, courage, and uncommon growth.
By Mary Ann McLaughlin, Managing Partner


When The Ball Hits The Rake
At the U.S. Open, JJ Spaun struck the flag perfectly—only to watch it ricochet off a misplaced rake and roll away. Two flawless shots. Two brutal outcomes. Yet Spaun didn’t snap a club; he regrouped, reset his routine, and carried on. In staffing and sales, we face our rakes—lost candidates, reneged offers, undercut deals. Success hinges on disciplined preparation: role-play, rehearsal, structure. AI coaching delivers instant insight and targeted guidance so that when setback
Joel Schaffer, Principal
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