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What's It Costing You To Fall Behind?
Sales leaders talk about win rates, but the real problem is time. Most reps spend 70% of their day not selling - buried in admin, meetings, and research—while competitors use AI to reclaim hours and outpace you. Sales Coach AI frees your team to create more meetings, better conversations, and more winning proposals. The real risk isn’t AI, it’s letting another year go by while your team falls behind on revenue, margin, and market share. The cost of waiting grows every day.
By Mike Jacoutot, Founder & Managing Partner


The Top 5 Questions Staffing Leaders Are Asking About AI (and How to Answer Them)
With ASA Staffing World around the corner, one thing is certain: AI will dominate every conversation. Staffing leaders are asking tough questions—will AI replace recruiters, where should we start, how do we ensure accuracy, what’s the ROI, and how fast is this moving? The truth: AI won’t replace recruiters, but those who master AI will outpace those who don’t. Here’s how to answer the top 5 questions shaping the future of staffing.
By Mike Jacoutot, Founder & Managing Partner


You Lost Me At "Hello"
Deals are rarely lost at the close; they’re lost at “hello.” When sellers only appear at RFP stage they compete on price and lose. Top performers prospect daily, avoid “pipeline panic,” and build credibility before need arises. Consistent touch plans, value messaging, and habit-based outreach turn sellers into trusted advisors, creating predictable pipelines and higher win rates. Start prospecting today—don’t wait to be reactive. Butler Street makes prospecting a repeatable g
By Mary Ann McLaughlin, Managing Partner


Embracing the Evolution of AI: Successfully Navigating Organizational Change
As AI continues to redefine industries, organizations must adapt to stay competitive. Learn the key steps in driving organizational change.
Mike Jacoutot, Founder & Managing Partner
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