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2nd Again? Maybe You're the Fluffer!
Are you the fluffer? No, we’re not talking about the definition on Wikipedia. We are referring to the sales use (watch the movie...
Mike Jacoutot, Managing Partner


3 Common Mistakes Even the Smartest Executive Can Make
You aren’t growing at the rate you should You are not hitting your EBITDA/profit targets Your people want more money, but your budget...
Mary Ann McLaughlin Managing Partner


I Was Outsold
You lost the big contract you thought you had a real shot at winning. “I was outsold.” These are three fundamental words every...
Mike Jacoutot, Managing Partner


A Customer Complaint is a Gold Brick
Have you ever been on the other end of an irate customer? Are your employees trained to handle conflicts consistently? As a CEO of two...
Mike Jacoutot, Managing Partner
Mary Ann McLaughlin, Managing Partner


How to Recover from a Major Customer Loss
Everyone likes to talk about winning new customers, not losing them. The harsh reality is that companies lose major customers all the...
Mike Jacoutot, Managing Partner


Good Enough Simply Isn't Good Enough
If you want to predict the future, study the past. The decade of the 70s saw the deterioration of American products and services;...
Mary Ann McLaughlin, Managing Partner


Six Steps to Eliminate Workplace Drama
I cannot think any other evil which can succeed in destroying a culture’s heart more than workplace drama. Workplace drama is the grim...
Mike Jacoutot, Managing Partner


A Case for Loyalty
In a competitive environment, where there are daily challenges to compete for customers, customer satisfaction is oftentimes seen as a...
Frank Costantino, former Managing Partner


15 No-Cost Ways to Recognize Employees
Recognized behavior gets repeated. Unrecognized behavior goes away. It is that simple. It works the same for school, sports or...
Mike Jacoutot, Managing Partner


Heard It Through the Grapevine
Have you ever played The Operator Game? You know, the game where one person makes a statement in the other player’s ear. They can only...
Mary Ann McLaughlin, Managing Partner


The Silent Killer: Changing of the Guard®
We are pleased to announce that Butler Street was recently granted a registered trademark for the term “Changing of the Guard” by the...
Mike Jacoutot, Managing Partner


SALES SUPERSTARS: How to Make Mere Mortals Great
Why is Mary so good and Bill so mediocre? The difference between the successful salesperson and the unsuccessful salesperson is this: ...
Mike Jacoutot, Managing Partner


The Toughest Part of Sales Management
Being a sales leader is no small task. Being a great sales leader is a true accomplishment. Responsibilities are numerous, nevertheless,...
By Mary Ann McLaughlin, Managing Partner


Fact: All Customers Are Not Created Equal
Whether a CEO, CFO, COO or are responsible for running a division or branch, it is critical you run a financial segmentation on your...
Mike Jacoutot, Managing Partner


5 Key Steps to Sales Transformation
Hiring freeze. No air travel. Web meetings instead. Department consolidation. Code Red… You can’t cut your way to growth. Increasing...
By Mary Ann McLaughlin


Why Sales Superstars Are Rarely Portable
This may be a shocker for most of you: I have zero tolerance when it comes to hiring salespeople: Never, ever, ever hire from a...
By Mike Jacoutot


Ten Keys to Building a High-Performance Team
One thing I have learned in my life is this: winning is winning. I don’t care if it is sports or business—no one does it alone! ...
Mike Jacoutot, Managing Partner


Was "Green Eggs & Ham" a Book on Sales?
So, let’s have a little fun with this week’s message and pass it on to those people on the sales side of the business! Most of us have...
Adapted from Delena Kelley


Eight Key Steps to Effectively Drive Organizational Change
As a follow-up to last week’s blog, “The Top Ten Reasons Why Change Initiatives Fail”, we promised we would share the keys to...
Mike Jacoutot, Managing Partner
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