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C’mon It’s 2025: Give Salespeople Back Their Selling Time!

The Real ROI of Sales Coach AI

mature man at desk with laptop

In sales, time isn’t just money—it’s everything! Time is the difference between winning and losing, between preparation and winging it, between being a trusted advisor or just another vendor. 

 

And yet, our salespeople are drowning in administrative tasks. According to Salesforce, salespeople spend 70% of their time on administrative tasks. That means when you pay a salesperson $200K, you are paying $140K for administrative related activities.   

 

Consider this: 

  • 50% of sellers take calls on vacation 

  • 40% at the dinner table  

  • And some even while on dates or at the gym.  

 

The lines between work and life are blurred, but the problem isn't hustle—it's inefficiency.  

 

At Butler Street, we believe in a simple yet compelling statement that guides our investment in Generative AI: 

 “Technology for transactions. People for relationships.”  

That's exactly why we built Sales Coach AI—to give time back to the people whose #1 job is to grow your business. 

 

The Power of Digital Labor and Cognitive Off-Loading 

Let’s talk about digital labor—the idea that certain tasks, especially repetitive or data-heavy ones, are better handled by AI. With Sales Coach AI (SCAI), your reps off-load the lower-end cognitive and administrative burden so they can focus on what they do best: building relationships, solve customer problems, and closing deals. 


This isn’t about replacing people. It’s about augmenting them. That’s the future—not artificial intelligence, but augmented intelligence. 


Sales Coach AI is trained on both Butler Street proven methodologies (The Four Cornerstones, Operating Reality, SIGN questions, DPQ, etc.) and your culture, differentiators and overall value. 


Sales Coach AI can: 

  • Auto-generate persona specific questions 

  • Handle objections with contextual relevance 

  • Create entire outbound scripts, emails and call plans in minutes 

  • Summarize background research from LinkedIn and company websites in under 3 minutes 

  • Provide 24/7 coaching without a single calendar conflict 

 

How Much Time Can Sales Coach AI Actually Save? 

In the world of time and motion studies, here’s a breakdown of some of the most time-intensive tasks salespeople face in any given day:



That’s an 92% time savings—and it gets even better. If a rep learns how to effectively prompt using Sales Coach AI they will save a minimum of 2 hours and 15 minutes per day! This allows for more time to solve more customer problems and build stronger relationships enabling them to increase sales time from 12 (30%) hours, based on a 40 hour work week to 22 hours (55%)!!!  


Imagine multiplying that across a 10-person team doing seven meetings a week. That’s 100 hours per week that can be redeployed for relationships—and thousands of dollars reinvested in selling time. 


Sell Smarter, Not Harder 

In our presentation at the SIA Executive Forum, Mary Ann McLaughlin and I challenged our industry to think differently: 


  • Don’t fear AI—embrace it. 

  • Don’t think artificial intelligence--think augmented intelligence. 

  • Stop thinking manual = better. 

  • Invest in digital tools that scale relationships, not just transactions. 


I don’t want this blog to come off as an infomercial, but rather continued reinforcement of our message to give your salespeople the tools to make them better! Sales Coach AI isn’t just a time-saver—it’s a mindset shift. It allows your team to practice skills 24/7 and learn at the speed of need, engage in scenario-based role practice, and reduce the variability of a sales call that comes from a lack of research and planning. 


In a world where buyers are smarter, competition is fiercer, and speed is the currency of today, Sales Coach AI equips your team to rise above the noise.  


Final Thought: What’s Your Time Worth? 

Every minute spent on non-selling tasks is a minute not spent building trust, asking better questions, understanding/solving customer problems and closing deals. If your reps are still buried in administrative tasks, it’s time to ask: What’s your time really worth? 


Sales Coach AI converts transactional time to relationship time. One plan, one question, one win at a time. 


Contact us to learn how we can help your team optimize their sales efforts with Sales Coach AI. 

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