At the U.S. Open, JJ Spaun struck the flag perfectly—only to watch it ricochet off a misplaced rake and roll away. Two flawless shots. Two brutal outcomes. Yet Spaun didn’t snap a club; he regrouped, reset his routine, and carried on. In staffing and sales, we face our rakes—lost candidates, reneged offers, undercut deals. Success hinges on disciplined preparation: role-play, rehearsal, structure. AI coaching delivers instant insight and targeted guidance so that when setback

My main objective when I am facilitating training is to try to convince my training participants to make changes in how they sell, recruit and lead. This is also the most challenging part of my role. At Butler Street, we like to say “No change. No change.” Put differently – If you are unwilling to change how you sell, recruit or lead, do not expect any changes in your results or outcomes. Now, I wish I could say that every trainee who went through my training sessions was a

A few months ago, I had a conversation with a sales rep who prided himself on his ability to move fast - quick dials, rapid pitches, closing like a machine. But then, he hit a wall. He told me about a current prospect who spoke slowly. Not just “took a breath between sentences” but S.L.O.W.! This woman spoke with long, thoughtful pauses. “It was like pulling teeth,” he said. “I almost lost it.” Here's the advice I shared, why speed feels productive but isn't if missing thi

Inspired by a bald eagle nest, Joel Schaffer explores how great leaders coach like eagle parents—modeling, guiding, and building team independence through real-time feedback and consistent habits. Discover how Butler Street creates strong leaders and high-performing teams ready to soar.

Most sales training fails not because of poor content, but because it’s treated like a one-time event. Real change requires systems that reinforce habits daily — through coaching, accountability, and application. Leaders must drive the behavior, not just sponsor the training. Want training that sticks? Build a culture where learning is continuous and measurable.

Do great leaders motivate their teams—or create environments where people motivate themselves? This article explores the shift from motivational leadership to building inspiring environments rooted in purpose, autonomy, and connection. Learn five practical ways to spark both motivation and inspiration, helping your team show up fully, take ownership, and thrive. Discover what great leadership looks like in action.

In sales, time is money - it's everything. Stop spending time with repetitive or data-heavy tasks - get that time back with Sales Coach AI. Imagine getting hours back in your work week to focus on building trust, asking better questions, and closing deals. Butler Street's Sales Coach AI converts transactional time to relationship time. One plan, one question, one win at a time. Learn how to optimize your sales efforts.

A cautionary tale that happens all too often simply because vendors get complacent and settle for good. Find out why being good is a stupid idea And who is doing all that Knock, Knock, Knocking?  Because they are saying,  “We can do more, better, faster than your current vendor.” See 9 critical steps to stop all the knock, knock, knocking and retain and grow your existing accounts.

Take a leadership mindset when it comes to Generative AI and your sales team. Butler Street shares success stories, staffing leaders embracing Ai, and the important aspects AI can't do. Will your team be replaced or reinforced by new tech? A staffing industry expert shares his insights.

Right now, the pressure is real. Deals are slower. Budgets are tighter. Buyers are harder to reach. This is when skill gaps become abundantly clear – to both sales leaders and unfortunately, the prospects!  Learn what smart leaders are doing right now.

Sales opportunities that don't cross the finish line? See 3 strategic pillars to build a strong Moment of Truth on your first contact.

For sales managers or department heads, you're no stranger to pressure. Yet there's one significant pain point eroding your effectiveness...

Organizational change isn't optional, it's essential in today's dynamic environment. Ensure transformation for growth with these key steps

In sales, differentiation is everything, and recently selling my home underscored the significance of standing out in a crowded market...

Sometimes in leadership, making the right call isn’t black and white —it’s choosing between two shades of gray. The best leaders do this...

AI is here to be our teammate, making us stronger, sharper, and more effective. See when skills development is optimal and a game-changer..

What if a single question could transform your leadership approach? Take The Simple Truths Leadership Challenge - an AI-powered experience.

Learn how using AI in your personal lives can unlock your professional potential with these three examples

Staffing leaders need to be able navigate the changing environment that will be 2025. Here are 3 ways leaders can stay ahead this year...

Three common ways sales teams unintentionally leave revenue on the table and how to turn those gaps into growth opportunities.