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Closing the Hidden Revenue Leaks in Staffing Sales
Staffing sales leaders often discover revenue leaks too late—silent skill erosion in hybrid teams, candidate experiences that push talent away, thin coaching capacity, and an AI utilization gap. These hidden drains rarely make it onto the leadership agenda, yet they erode growth quarter after quarter. With the right training discipline and real-time AI coaching, these challenges transform into growth drivers—protecting revenue, elevating talent, and building long-term trust.
Butler Street


The Two Root Causes of Almost Every Communication Problem
After 44 years in business—and a lifetime navigating both business and personal relationships, I’ve come to realize something both simple and powerful: nearly every relationship problem we face boils down to one of two things: miscommunication or lack of communication. We make assumptions, jump to conclusions, and often talk at people instead of with them. And when we’re not communicating at all? That’s when silence does the real damage.
By Mike Jacoutot, Founder & Managing Partner


Overthinking vs. Outcomes: Simplifying AI Fluency
Facing a big birthday milestone, I found myself stuck in indecision—no big plans, just a flood of questions. It wasn’t until I shifted from pressure to possibility that inspiration struck. That same mindset shift is the key to AI fluency: stop over-engineering and start exploring with curiosity. Today’s best AI outcomes come not from complex formulas but from clear intent and simple, evolving conversations.
Jeannie Bastos, Vice President of Operations


When The Ball Hits The Rake
At the U.S. Open, JJ Spaun struck the flag perfectly—only to watch it ricochet off a misplaced rake and roll away. Two flawless shots. Two brutal outcomes. Yet Spaun didn’t snap a club; he regrouped, reset his routine, and carried on. In staffing and sales, we face our rakes—lost candidates, reneged offers, undercut deals. Success hinges on disciplined preparation: role-play, rehearsal, structure. AI coaching delivers instant insight and targeted guidance so that when setback
Joel Schaffer, Principal


No Change, No Change
My main objective when I am facilitating training is to try to convince my training participants to make changes in how they sell, recruit and lead. This is also the most challenging part of my role.
At Butler Street, we like to say “No change. No change.” Put differently – If you are unwilling to change how you sell, recruit or lead, do not expect any changes in your results or outcomes.
Now, I wish I could say that every trainee who went through my training sessions was a
Robert Reid, Principal


The Real Life Hack: Slowing Down
A few months ago, I had a conversation with a sales rep who prided himself on his ability to move fast - quick dials, rapid pitches, closing like a machine. But then, he hit a wall.
He told me about a current prospect who spoke slowly. Not just “took a breath between sentences” but S.L.O.W.! This woman spoke with long, thoughtful pauses. “It was like pulling teeth,” he said. “I almost lost it.” Here's the advice I shared, why speed feels productive but isn't if missing thi
By Mary Ann McLaughlin, Managing Partner


Why Most Sales Training Doesn't Stick (and What To Do Instead)
Most sales training fails not because of poor content, but because it’s treated like a one-time event. Real change requires systems that reinforce habits daily — through coaching, accountability, and application. Leaders must drive the behavior, not just sponsor the training. Want training that sticks? Build a culture where learning is continuous and measurable.
Susan Galloway, Marketing Director


Will Your Team Be Replaced or Reinforced by New Tech?
Take a leadership mindset when it comes to Generative AI and your sales team. Butler Street shares success stories, staffing leaders embracing Ai, and the important aspects AI can't do. Will your team be replaced or reinforced by new tech? A staffing industry expert shares his insights.
Drew Moylan, Sr. Learning Consultant


Setting the Tone for a Winning Sales Year
Start your sales year strong and set a foundation for success that continues all year. Before diving into strategies, ask yourself...
Mike Jacoutot, Founder & Managing Partner


You Have Four Minutes Left – Make Them Count
Four core princiapls for sales success...and life. A spinning coach's motivational words mirror the mindset of what is takes to win in sales
Erika Bantz, Principal


Your People Can't Sell? Whose Fault Is It?
If your team isn’t selling, whose fault is it? Uncover the real reasons sales are not happening and how to set the stage for growth.
By Mary Ann McLaughlin, Managing Partner


Boost Your Sales Game: How Chatting with AI Can Sharpen Your Edge
There's a secret weapon you can use to elevate your sales game and transform the way you prep for prospect conversations. Here are 3 ways to
Joel Schaffer, Principal
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