After 44 years in business—and a lifetime navigating both business and personal relationships, I’ve come to realize something both simple and powerful: nearly every relationship problem we face boils down to one of two things: miscommunication or lack of communication. We make assumptions, jump to conclusions, and often talk at people instead of with them. And when we’re not communicating at all? That’s when silence does the real damage.

Facing a big birthday milestone, I found myself stuck in indecision—no big plans, just a flood of questions. It wasn’t until I shifted from pressure to possibility that inspiration struck. That same mindset shift is the key to AI fluency: stop over-engineering and start exploring with curiosity. Today’s best AI outcomes come not from complex formulas but from clear intent and simple, evolving conversations.

At the U.S. Open, JJ Spaun struck the flag perfectly—only to watch it ricochet off a misplaced rake and roll away. Two flawless shots. Two brutal outcomes. Yet Spaun didn’t snap a club; he regrouped, reset his routine, and carried on. In staffing and sales, we face our rakes—lost candidates, reneged offers, undercut deals. Success hinges on disciplined preparation: role-play, rehearsal, structure. AI coaching delivers instant insight and targeted guidance so that when setback

My main objective when I am facilitating training is to try to convince my training participants to make changes in how they sell, recruit and lead. This is also the most challenging part of my role. At Butler Street, we like to say “No change. No change.” Put differently – If you are unwilling to change how you sell, recruit or lead, do not expect any changes in your results or outcomes. Now, I wish I could say that every trainee who went through my training sessions was a

A few months ago, I had a conversation with a sales rep who prided himself on his ability to move fast - quick dials, rapid pitches, closing like a machine. But then, he hit a wall. He told me about a current prospect who spoke slowly. Not just “took a breath between sentences” but S.L.O.W.! This woman spoke with long, thoughtful pauses. “It was like pulling teeth,” he said. “I almost lost it.” Here's the advice I shared, why speed feels productive but isn't if missing thi

Most sales training fails not because of poor content, but because it’s treated like a one-time event. Real change requires systems that reinforce habits daily — through coaching, accountability, and application. Leaders must drive the behavior, not just sponsor the training. Want training that sticks? Build a culture where learning is continuous and measurable.

Take a leadership mindset when it comes to Generative AI and your sales team. Butler Street shares success stories, staffing leaders embracing Ai, and the important aspects AI can't do. Will your team be replaced or reinforced by new tech? A staffing industry expert shares his insights.

Start your sales year strong and set a foundation for success that continues all year. Before diving into strategies, ask yourself...

Four core princiapls for sales success...and life. A spinning coach's motivational words mirror the mindset of what is takes to win in sales

If your team isn’t selling, whose fault is it? Uncover the real reasons sales are not happening and how to set the stage for growth.

There's a secret weapon you can use to elevate your sales game and transform the way you prep for prospect conversations. Here are 3 ways to